Zelma Lazarus is the Chief Executive Officer of Impact, a United Nations’ Inter-Agency Initiative, in association with the governments of each participating country. As General Manager Corporate Relations of Voltas Limited, a large Private Sector enterprise in India, she has had substantial experience in all aspects of public affairs. Her work experience is over 30 years.
She was World President of the International Public Relations Association (IPRA) for the year 1998; the first Asian Woman to head this prestigious organisation. IPRA constitutes the most genuinely international group of Public Relations Practitioners in 90 countries. She is the Patron of Global Forum For Public Relations – an India International Association for Values and Ethics in Public Relations.